April 23rd, 2010

[NON BLOG] Me and the cultural semiotics of facial hair, again

[BRIEF NOTE] On the spread of the Apple subculture

I found via Joe. My. God, Experion Simmons' ranking of the top Apple-using markets. Fortune's Philip Elmer-Dewitt reproduces the listing.

#1: San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple headquarters located squarely within the market’s boundaries, it’s no surprise that the San Francisco-Oakland-San Jose DMA ranks number one in the nation for owning or using one of the core Apple products. Residents here are 49% more likely than the average American to own or use an iPod, iPhone or Mac computer.
#2: Boston, MA: Almost one-in-three adults in the Boston DMA (31.3%) own or use an iPod, iPhone or Mac computer making area residents 45% more likely than average to be Mac maniacs. And with 11 Apple stores located within the Boston DMA, residents never have to go far for their Apple fix.
#3: San Diego, CA: San Diego-area residents are 42% more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8% of the San Diego DMA’s 2.2 million adults are admitted Mac users.
#4: New York, NY: Anyone can tell you that iPhones are about as common in New York City as taxis, which supports the fact that there are roughly 4.9 million Mac-users in the New York DMA. Of the almost 16 million adults in the area, 30.4% use either an iPod, iPhone or Mac computer.
#5: Washington, D.C.: Residents of our nation’s capitol can agree on at least one thing: their love for Apple. D.C.-area residents are 39% more likely than average to be found listening to an iPod, chatting on an iPhone or tapping away on a Mac computer.


I wonder what things are like in Canada. There are fewer number of metropoli in Canada, and the Canadian population is concentrated in these--the top five, Toronto, Montréal, Vancouver, Edmonton-Calgary, and Ottawa. Are Apple users spread evenly across these metropoli? Do imaginative Vancouverites, with their west coast links, using Apple products more than their stolid Albertan counterparts? Or vice versa? I wonder.