[URBAN NOTE] "Now you can take the bus to the Shaw Festival"
NOW Toronto's Shantal Otchere reports on how the Shaw Festival is overseeing a $25 bus shuttle connecting downtown Toronto to Niagara-on-the-Lake, for festival attendees.
If you bring them they will come.
At least that is the hope for the minds behind this year’s Shaw Festival. On the heels of this season’s lineup revamp, courtesy of new artistic director, Tim Carroll, the Shaw Festival is introducing a shuttle service for festival attendees between Toronto and Niagara-on-the-Lake.
The service, which costs $25 for a round trip – theatre goers do not have to return same day – launches in April.
“It’s a new alternative for some people who are already coming but it’s also a way to get and attract more folks who can’t or aren’t anymore,” says Tim Jennings, the Shaw fest’s executive director.
The shuttle service had been in the works for quite some time – at least as long as Jennings had taken up post as the Executive Director last year. After sorting out the matter of funding, the fest’s team is excited to roll out the new service for the first time this year in a bid to draw in a more diverse audience and encourage more social interactions between festivalgoers and programmers.